PS2 distribution tactics hailed as grandest ever
Posted by @ 4:19 PM, EDT
The Nihon Keizai Shimbun Sunday edition posted an article about the online sales and distribution tactics at the PS2 launch:

TOKYO --The "grandest-ever distribution tactics" were being played out for Japanese consumers on March 4, when Sony Computer Entertainment Inc. released its long-awaited home video-game console PlayStation2. It will surely go down in the annals of Japanese product distribution.

Sagawa Express Co. undertook the delivery of PlayStation2. By 5:00 p.m. March 4, it had finished delivering all 120,000 units, previously ordered via the Internet.

"It was the largest operation of its kind ever conducted in Japan in terms of delivering products on the day of their release, though in terms of the quantity of deliveries (on a single day), it was dwarfed by direct mail sales," a Sagawa official said.