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Animation Science Partners With Electronic Arts Square to Create Real-Time Game for New Era of Digital Entertainment
New Game Technology and Title for Sony PlayStation 2 Showcase Never Before Seen Graphics With Fantastic Gameplay
SUNNYVALE, Calif. and TOKYO, Oct. 7 -- Animation Science Corp., the leading provider of real-time interactive 3D animation, effects and behavior simulation technologies, and Electronic Arts Square, a major studio for the world's leading interactive game software publisher, today announced their agreement to jointly develop a state-of-the-art, first-person shooting game software for Sony Computer Entertainment, Inc.'s PlayStation2. Joining one of the most popular categories in the $9 billion worldwide electronic video game market, the new title will provide millions of game enthusiasts with cinematic quality special effects, natural phenomena and ambience in a real-time game environment for the first time. Sony has publicly stated its new PlayStation 2 will be launched on March 4, 2000. More than 50 million units of the current-generation PlayStation have been sold.
Under terms of the agreement, Animation Science ( http://www.animationscience.com ) will license its particle physics technologies and provide product development and integration services to EA Square for its new game title, Crossfire. Animation Science is one of the select "middleware" companies chosen by Sony to imbue video gaming with high-end entertainment values such as special effects and behavior simulation for its supercomputer-level game processor, which Sony calls the "Emotion Engine." The Next Generation PlayStation has the massive floating point processing power to leverage Animation Science technologies to generate characters and their behaviors, as well as worlds with complex physical simulations or spectacular special effects, in real-time.
"Animation Science is proud to deliver its rules-based technology to noted leaders in the worldwide market for game software and devices," said Eyal Cohen, President of Animation Science. "This new title will take the interactive game genre to a new level of fantasy. Sony has raised the bar with a more powerful game device architecture. EA Square's advanced game engine will take full advantage of the new PlayStation capabilities to enhance the gaming experience. Animation Science provides the critical middleware link, with TV/film broadcast quality ambience created by its physics particle technology."
"Animation Science brings proven, advanced rules-based animation to the enormous market for real-time interactive games," said Ray Nakazato, Vice President of Product Development for EA Square. "Their deep knowledge of special effects and simulation and experience in integrating and deploying these technologies makes Animation Science ideally suited to team with us in this large-scale, fast turnaround development project."
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